Nirkhunan is a Design Strategist blending human-centered design, technological innovation, and critical problem-solving to craft ethical, impactful, and systemic solutions for organizations. By integrating strategic thinking with design methodologies, he creates meaningful interventions that drive engagement, foster equity, and reshapes how communities and businesses navigate change.
Strategy For A Net-Zero Tomorrow
Strategy, Branding
A bold new visual design direction for a climate activist organization bringing together innovative solutions for a sustainable future.Year
2024
Team
Min Rosales,
Nirkhunan Kuppuram,
Vishal Srinivas, Zai Thakoor
Sector
Climate
Discipline
Strategy
Branding
A Vision for Change
Founded with the mission to demystify a net-zero future, Future Meets Present is a pioneering force in climate activism. Their flagship event, Marketplace of the Future (MOTF), brings together organizations offering innovative climate solutions across five key sectors: Energy, Food/Agriculture, Transportation, Industry, and Buildings.
Faced with the need to amplify its impact and broaden its audience, Future Meets Present tasked our team with reimagining its brand identity. Our goal: create a bold, optimistic visual language that inspires action and fosters engagement among partners, investors, exhibitors, and the public.
View the complete brand deck.
A Dynamic Identity for a Global Mission
The new branding reflects the diversity and innovation of climate solutions MOTF champions. A vibrant color palette and rich gradients symbolize the transition from present challenges to future possibilities, while clean, modern typography balances professionalism with approachability.
Empowering Solutions Through Design
The updated identity doesn’t just look forward—it builds bridges. Designed to communicate complex ideas with clarity, the brand is tailored to resonate with diverse audiences. From potential investors to the general public, the rebrand positions MOTF as a leader in driving the adoption of climate solutions.
Looking Ahead
The refreshed identity serves as a foundation for growth, enabling MOTF to expand its reach and deepen its impact. By visually representing a net-zero future, the brand not only inspires action but also reinforces the power of collaboration in shaping a sustainable world.
This strategic rebranding positions Marketplace of the Future as a beacon for climate action, setting the stage for greater engagement, impactful partnerships, and meaningful change.
Image Courtesy: Marketplace of the Future