Upcoming
The Polis Project
Brand Strategy, Identity, Website
(September 2025)
Lmaa.ai
Strategy, Product Design, Design System (September 2025)
Housing Works
Brand strategy and identity design for a pioneering NYC nonprofit combating HIV/AIDS and homelessness through advocacy and social enterprise.
Year
2022
Team
Anika Schutt, Mrinal Jadhav, Nirkhunan Kuppuram,
Vani JayasankarSector
Social
Discipline
Brand Strategy
Identity
Website
“Born out of the AIDS crisis in New York City, Housing Works is a healing community that fights for inclusive care, social justice, and an end to homelessness.”
As it looks to the future, Housing Works asked the students at Parsons School of Design to create a fresh new brand identity to help the charity communicate its work to as many people as possible.
“The team created a visual identity which would express the organization’s personality that celebrates the individualism of every New Yorker in every form.”