Nirkhunan is a Design Strategist blending human-centered design, technological innovation, and critical problem-solving to craft ethical, impactful, and systemic solutions for organizations. By integrating strategic thinking with design methodologies, he creates meaningful interventions that drive engagement, foster equity, and reshapes how communities and businesses navigate change.
Resetting Branding for Non-Profit
Branding, Strategy, Identity
Brand strategy and identity design for a pioneering NYC nonprofit combating HIV/AIDS and homelessness through advocacy and social enterprise.Year
2022
Team
Anika Schutt Herez,Mrinal Jadhav,Nirkhunan Kuppuram, Vani JayasankarSector
Social
Discipline
Identity
Strategy
The brand strategy project for Housing Works was more than an academic exercise; it was a profound exploration of how branding can be a force for social good. By aligning Housing Works' visual identity, messaging, and outreach strategies with its core mission, the new brand strategy aimed to increase donor engagement, volunteer participation, and ultimately, the organization's capacity to serve those in need.
Impact:
This revitalized brand strategy positions Housing Works for increased impact and visibility in New York City and beyond. By aligning its visual identity, messaging, and outreach with its core mission, Housing Works can attract a broader base of supporters, including both locals and tourists. The bold new design and tagline "Second life to belongings and a Second chance to people" clearly communicate the organization's dual approach of entrepreneurial sustainability and social service. Transforming their thrift stores and bookshops into educational spaces about the organization's history and mission creates opportunities for deeper community engagement. The emphasis on storytelling and digital communication strategies can help Housing Works more effectively share its message, mobilize advocates, and ultimately increase its capacity to serve those affected by HIV/AIDS and homelessness. This rebranding effort not only honors Housing Works' activist roots but also propels the organization into a new era of impact, potentially leading to increased donations, volunteer participation, and public awareness of their crucial work in combating social inequities.